Event materials often have a fleeting lifespan, but Dutch & Brit—an event agency deeply committed to sustainability—set out to change that. Faced with unused pop-up counters and roller banners from past events, they partnered with Event Cycle to find innovative, socially impactful ways to repurpose these items.
This wasn’t just about clearing storage space; it was about ensuring these materials had an ongoing purpose, reflecting Dutch & Brit’s ethos of creating positive impacts for people and the planet.
Where Did the Materials Go?
Medi Tech TrustMedi Tech Trust supports healthcare initiatives in the UK and abroad, with a unique recycling program that collects unused surgical supplies to send to hospitals in Africa. The pop-up counters will serve as key tools at their roadshows, helping to promote this initiative in supermarkets and community centres.
Bob from Medi Tech Trust said: “These are exactly what we need but couldn’t afford to buy. They’ll be invaluable for our work—thank you!”
Berkshire Vision Serving blind and visually impaired individuals across Berkshire, Berkshire Vision received two roller banners. The banners will be reprinted with updated messaging to enhance their outreach efforts and make their events even more engaging.
The Difference It Made
For Dutch & Brit, sustainability isn’t just about minimising waste; it’s about maximising impact. By donating event materials to these charities:
They reduced waste by keeping materials out of landfills.
They empowered charities with resources they otherwise couldn’t afford.
They demonstrated how the events industry can seamlessly integrate sustainability into its operations.
Dutch & Brit’s initiative is a shining example of how event agencies can rethink their approach to surplus materials. Instead of letting them go unused, they turned them into tools for good—helping charities do more for their communities.
For Event Cycle, it was another opportunity to show how creative redistribution of materials can drive both environmental and social change, reinforcing the idea that no resource needs to go to waste.
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