When global brand experience agency Jack Morton sought a sustainable solution for repurposing event furniture from two prestigious venues they turned to Event Cycle. Together they sought to ensure that leftover furniture and décor didn’t end up in landfill but instead could be repurposed to support local communities and charities. From lamps and rugs to tables and cushions, every item had the potential for a second life.
This initiative focused on practicality and impact—ensuring that functional event items were reused to support organisations in need. By working with Event Cycle, Jack Morton demonstrated how thoughtful planning could transform everyday event materials into resources for those who need them most.
From Prestigious Events to Purposeful Impact
Lewisham Donation Hub
Known for providing essential items to 400 families weekly, Lewisham Donation Hub helps refugees, domestic violence survivors, and those in temporary accommodation. They received lamps, cushions, and decor from Jack Morton which they will use to make stark temporary housing feel more like home. These items bring warmth and comfort to spaces that often lack both.
Daniel’s Den
Supporting families with children under five through parent-toddler groups and recycling crafts, Daniel’s Den received some candle holders and vases. These items will enhance their events and be used by service users to create decorations for their homes, fostering creativity and connection.
The Brockley Jack Theatre
This vibrant community theatre uses its space for performances and as a development hub for emerging companies. The donated tables and rugs will be instrumental in their rehearsal spaces, while smaller items will feature in stage productions, adding character and texture to performances.
Bassuah Legacy Foundation
A charity dedicated to supporting single parents and their dependents, Bassuah Legacy Foundation used the items to celebrate its fifth anniversary. Gifts were distributed to volunteers, staff, and members, creating a sense of appreciation and festivity during the milestone event.
Achieving for Children
This organisation manages multiple youth centres and community venues to help children through a variety of interventions. The charity took a number of tables and distributed them to families in need, helping them to host Christmas gatherings. The rest of the tables were reserved for refurbished youth centre offices, ensuring long-term value for social gatherings and team meetings.
A Model for Meaningful Redistribution
Jack Morton and Event Cycle’s collaboration shows how the events industry can integrate sustainability at every stage—from planning to post-event distribution. The initiative:
Reduced Waste: Diverted high-quality furniture and decor from landfill and energy intensive recycling
Enhanced Lives: Brought comfort, creativity, and utility to families and communities.
Supported Charities: Empowered local organisations with valuable resources they could not afford.
Jack Morton’s ethos—“Be Extraordinary”—shone brightly in this project, turning leftover event materials into catalysts for positive change. By embracing the principles of sustainability and community engagement, they set an example for how events can leave a legacy that truly inspires rather than destroys.
This story is not just about repurposing furniture—it’s about reimagining what’s possible when brands, event professionals, and communities come together with a shared commitment to doing better.
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